The Irresistible Brand Podcast:

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In this episode, Matt from Doubletake talks with Randy Ostrow, founder of Ostrow Advisory Services.  They discussed:

- the tremendous value of word-of-mouth marketing

- how hand-written notes are a powerful touchpoint to build relationships

- how personalization can still be systematized - deepening relationships with clients and centers of influence/strategic partners

- the importance of deploying a dedicated strategy to deepen relationships with back office personnel and service providers

- McKinsey & Company 2010 Word-Of-Mouth Study

- “The Tipping Point,” by Malcolm Gladwell

- Unique Ability (R) - a concept developed by and instrumental in the Strategic Coach entrepreneurial coaching program

- “Setting the Table,” by Danny Meyer

In this episode, Matt from Doubletake talks with John Casey, Founder & President of Shamrock Consultants.  They covered the following topics related to leadership development, and more:

- Curiosity & Humility in Leadership

- Role Reviews in organizations

- How an employee's first 100 days shapes their overall experience at a company

- Cultural Onboarding (not just job training)

- Assume Positive Intent

- and more!

In this episode, Matt from Doubletake talks with Bob Lambert of Samurai Business Group, unpacking the concept of "PERSONIFYING" your brand. They cover the following key topics, and more::

• Your BRAND is more than your LOGO.
• EVERYONE within your organization is a brand ambassador.
• Training is not a one-time event - it's an ongoing process.
• Your brand PROMISE is not to be broken.
• Leaders must be invested in customer experience and professional development.
• Your SALES PROCESS is a component of your brand.
• Converting clients into BRAND EVANGELISTS (and referral sources).
• and more!

In this episode, Matt from Doubletake talks with Jordan Ostroff, owner of LegalEase Marketing about:

• the importance of identifying ideal clients
• strategizing marketing based on reaching your specific target market 
•  intentionally developing referral sources
• and more!

In this episode, Matt from Doubletake talks with Megan Robinson, principal at the E Leader Experience, about:

• the importance of professional development within successful organizations
• how companies can use their values to inspire their teams
• the concept of "self-leadership"
• interaction within intergenerational teams (hint:  communicating with millennials isn't that difficult)
• and more!