The Irresistible Brand Podcast:
What makes a brand irresistible? In Doubletake's decade plus in business, the most common strategic initiatives we support with promotional products are:
- Client Appreciation
- Referral Generation
- Employee Engagement/Retention
- Recruiting/Onboarding
In our experience, organizations that execute well in these areas develop an Irresistible Brand, which:
- clients can’t help but refer to others
- employees can’t stop promoting
- and recruits can’t wait to join
Listen to Doubletake's Matt Deutschman talk to experts in the four key areas above on the Irresistible Brand Podcast!
Irresistible Brand Podcast Episode #8
Matt Deutschman & Jeff Madsen
In this episode, Matt from Doubletake talks with Jeff Madsen, Convene CEO Peer Group Facilitator, corporate communications expert and certified LifePlan facilitator.
They discussed characteristics of great leaders and some specific ways business leaders can motivate, empower, incentivize and praise employees to maximize engagement and retention.
Irresistible Brand Podcast Episode #7
Matt Deutschman & John Casey
In this episode, Matt from Doubletake talks with John Casey, Founder & President of Shamrock Consultants. They covered the following topics related to leadership development, and more:
- Curiosity & Humility in Leadership
- Role Reviews in organizations
- How an employee's first 100 days shapes their overall experience at a company
- Cultural Onboarding (not just job training)
- Assume Positive Intent
- and more!
Irresistible Brand Podcast Episode #6
Matt Deutschman & Erin Diehl
In this episode, Matt from Doubletake talks with Erin Diehl, Founder of Improve It! They covered the following topics, and more:
- Aligning your brand with your core values
- The meaning of a brand's colors
- Leading by creating an "intrapreneurial" spirit
- Cultivating "Internal Brand Ambassadors"
- The link between culture and marketing
- The power of "Yes, and" in business to build culture
- Using core values in employee reviews and recruiting
- and more!
Irresistible Brand Podcast Episode #5
Matt Deutschman & Bob Lambert
In this episode, Matt from Doubletake talks with Bob Lambert of Samurai Business Group, unpacking the concept of "PERSONIFYING" your brand. They cover the following key topics, and more::
- Your BRAND is more than your LOGO.
- EVERYONE within your organization is a brand ambassador.
- Training is not a one-time event - it's an ongoing process.
- Your brand PROMISE is not to be broken.
- Leaders must be invested in customer experience and professional development.
- Your SALES PROCESS is a component of your brand.
- Converting clients into BRAND EVANGELISTS (and referral sources).
- and more!
Irresistible Brand Podcast Episode #4
Matt Deutschman & Ben Shrader
In this episode, Matt from Doubletake talks with Ben Shrader, partner at Hart McLaughlin & Eldridge about several current events topics at the intersection of sports law and branding:
- Tom Brady's clothing brands
- Brady brand's custom Pantone color
- NIL (Name, Image & Likeness) developments with college athletes
- and more!
Irresistible Brand Podcast Episode #3
Matt Deutschman & Jordan Ostroff
In this episode, Matt from Doubletake talks with Jordan Ostroff, owner of LegalEase Marketing about:
- the importance of identifying ideal clients
- strategizing marketing based on reaching your specific target market
- intentionally developing referral sources
- and more!
Irresistible Brand Podcast Episode #2
Matt Deutschman & Jonathan Eisler
In this episode, Matt from Doubletake talks with Jonathan Eisler, VP, Business Development & Organizational Consulting at Perspectives Ltd., about:
- leadership self-awareness and self-care
- the impact of mental health on workplace culture and productivity
- employers’ interest in supporting the whole of their employees, not just their presence while at work
- “culture” as an aggregate of relationships
- and more!
Irresistible Brand Podcast Episode #1
Matt Deutschman & Megan Robinson
In this episode, Matt from Doubletake talks with Megan Robinson, principal at the E Leader Experience, about:
- the importance of professional development within successful organizations
- how companies can use their values to inspire their teams
- the concept of "self-leadership"
- interaction within intergenerational teams (hint: communicating with millennials isn't that difficult)
- and more!
How irresistible is your organization's brand? Find out your organization's score on our Irresistible Brand Barometer, which inspired the podcast.
Take our <5 minute assessment to find out how well your organization performs in the areas of:
- Client Appreciation
- Referral Generation
- Employee Engagement/Retention
- Recruiting/Onboarding
You'll receive an immediate customized report with instant, actionable advice on how to improve on weaknesses and capitalize on strengths.
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