Case Study - Appreciating Employees Near and Far

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Client Description

Industry-leading Accounting Firm with Global Presence

Background

This firm had turned to Doubletake for a staff holiday gift solution many times in the past, and after nearly two years of dealing with the pandemic, they were looking for a way to deliver comfort and appreciation to their hardworking team.  With many of the firm's 2,500 employees still working remotely in the lead-up to holiday season 2021, their HR team needed a way to manage the logistics of delivering gifts to each employee's individual address, spread across the globe from their 16 U.S. offices, plus their offices in the UK, Cayman Islands, Israel, and India.

The Mission

- Show appreciation to 2,500 hardworking and talented employees 

 - Express the themes of "comfort" and "relaxation" through a holiday gift  

- Deliver each gift directly to every employee's door  

- Enable employees to request their preferred delivery address, while eliminating logistical challenges 

- Provide a message of support, encouragement, and appreciation directly from the firm's CEO

Doubletake's Solution

- Encapsulate the "comfort" and "relaxation" themes in a luxurious sherpa fleece blanket embroidered with the firm's logo  

- Leverage our manufacturing partners in India to deliver matching blankets to 400+ employees in Mumbai and Bangalore while keeping shipping costs and VAT/duties to a minimum  

- Develop a Web Store "Pop-Up Shop" to capture mailing addresses with a retail-like e-commerce experience for employees.  

- Create a beautifully designed greeting card printed with a message from the CEO  

- Tissue paper and gift box packaging for premium presentation and unboxing experience  

- Manage all fulfillment, kitting, and individual deliveries for a stress-free client experience

Results

- Fun, suspense-building experience for employees visiting the Web Store  

- Beautiful, high-quality gifts were well-received and appreciated  

- All employees received their gifts prior to Christmas  

- No stress on the HR team  

- Meaningful gifts and heartfelt greeting delivered on time and on-brand

Client Description

Award-Winning Construction Firm with 10+ Offices Nationwide

Background

With a growing national presence and an aggressive growth strategy, this construction company needed a way to centralize its marketing efforts and streamline the process of purchasing promotional merchandise firm-wide.

The Mission

- Ensure that brand guidelines and logo usage would be standardized firm-wide

- Eliminate "rogue" purchases outside budgetary planning and marketing strategy

- Enable nationwide teams to purchase merchandise to celebrate completed projects

- Empower regional hiring managers to offer company swag to new hires

- Streamline the ordering and billing process to save time and eliminate clerical confusion

Doubletake's Solution

- Design a custom web store to provide a firm-wide e-commerce purchasing experience

- Curate a slate of on-brand apparel and products for purchase via the web store

- Control brand standards with pre-set mock-ups and specific guidelines for co-branded merchandise with client project names

- Co-host a firm-wide virtual meeting with the central marketing department to introduce the web store and explain the usage

- Maintain sound communication with the marketing department to ensure brand consistency and strategic alignment of product offering

- Manage all order capture, production, fulfillment, delivery, and billing for a stress-free, centralized experience

Results

Don't take out word for it - here's what they had to say:

"We came to Doubletake needing direction with a number of items including quality of products, consistency, and even invoicing.  They did an amazing job of becoming our one-stop-shop for fixing all our problems by coming up with our own company web store.  They made the site incredibly user-friendly and customized it to meet all our needs for large and small orders.  The web store has become so integral to our business and allows for everything from new hires to choose a welcome item, to project teams creating and customizing their own team clothing and promo items.  Hundreds of our employees have access to our new web store and can use it for all their needs.  Thank you Doubletake for making us look good!"  

- Maura Buechner, Marketing Manager